Brand intelligence

Brand intelligence is Yahini’s profile of your business. Every brief and draft is written from it, so the content talks about your product, for your audience.

The six sections

Section	What it holds
Product summary	What the brand or product is, in a few sentences.
Features	Features or services offered.
Benefits	Advantages and outcomes for the customer.
Target audience	Who the ideal customer is.
Pain points	Problems the brand solves for its customers.
Use cases	How customers use the offering.

Yahini fills these in during the project’s first keyword research run.

Edit it yourself

Open the project’s Brand tab.

• Product summary: choose Edit, change the text (up to 2,000 characters) and Save.
• Lists: type in Add an item to add one, up to 30 per section. Remove an item with its ×.

Editing is free. The more accurate this is, the better your briefs and drafts.

Generate or regenerate

Choose Generate (or Regenerate when every section has content) for 5 credits. Yahini reads your website again and rewrites every section, replacing what’s there. This can take a minute.

Only the project owner or a team admin or editor can generate brand intelligence, and the credits come from the owner’s balance.