Brand Intelligence Agent
The Brand Intelligence Agent is the foundation of everything Yahini does. It learns your business - your products, positioning, audience, competitive advantages, and unique value propositions - and uses that intelligence to train every other AI agent.
Instead of starting from zero every time you generate keywords or briefs, every AI agent already understands your specific business context because the Brand Intelligence Agent has analyzed and learned it.
Think of it as building a living profile of your business that gets smarter the more you refine it.
How it works
You can build your Brand Intelligence in three ways:
Automatically – Provide your website URL and the agent analyzes your site to extract your product description, features, benefits, target audience, pain points, and use cases. This takes minutes and gives you a complete starting point.
Manually – Add and refine each section yourself, customizing every detail to match your exact positioning and messaging.
Combination (recommended) – Start with automatic analysis, then refine and expand with your own insights. This gives you the speed of automation with the accuracy of human expertise.
What the agent learns
The Brand Intelligence Agent builds a comprehensive understanding across six key areas:
Short Product Description – What your product/service is and what it does. This becomes the core context for all content recommendations.
Features – The specific capabilities and functionalities of your offering. Helps identify product-focused keyword opportunities and technical content angles.
Benefits – How your product solves problems and creates value. Informs the strategic positioning of your content and messaging angles.
Target Audience – Who you serve, including specific roles, industries, and company types. Ensures keyword research and content briefs align with your actual customers.
Audience Pain Points – The specific challenges and frustrations your audience faces. Powers content that addresses real problems and resonates emotionally.
Use Cases – How customers actually use your product to solve specific problems. Identifies practical content opportunities and bottom-funnel keyword angles.
How other agents use brand intelligence
Every AI agent in Yahini consults your Brand Intelligence before making recommendations:
Keyword Research Agent – Uses your product features, target audience, and use cases to identify relevant keywords and score them by business impact (not just volume).
Expand Topics Agent – Surfaces related keyword opportunities that align with your positioning and audience pain points.
Content Brief Agent – Generates briefs that incorporate your unique benefits, competitive advantages, and messaging angles, ensuring every brief sounds like it came from someone who understands your business.
Enhance Brief Agent – Refines existing briefs by layering in deeper insights from your Brand Intelligence, making them more strategic and brand-aligned.
This interconnected system is why Yahini's outputs feel strategic rather than generic.
Building your brand intelligence automatically
When you provide your website URL, the Brand Intelligence Agent:
- Analyzes your homepage, product pages, and key landing pages
- Extracts your core value propositions and positioning
- Identifies your target audience signals and pain points addressed
- Maps your features, benefits, and use cases
- Populates all six Brand Intelligence sections automatically
This happens in minutes and gives you a complete starting foundation. You can then refine any section to match your exact messaging.
Refining your brand intelligence manually
Each section is fully editable. You can:
- Add new features, benefits, or pain points as tags
- Remove auto-generated items that don't fit
- Edit the product description to match your exact positioning
- Add audience segments the agent might have missed
- Include use cases from customer feedback or sales conversations
Maximum 75 characters per tag. You can add as many tags as needed to each section.
Why refining matters
The more accurate your Brand Intelligence, the better every AI agent performs. Small refinements likw adding a specific pain point, clarifying your audience, or highlighting a unique benefit, can dramatically improve keyword relevance and brief quality.
Think of it as teaching Yahini your business language, strategic priorities, and competitive positioning. The agents get smarter the more context you give them.
Keeping brand intelligence current
Your Brand Intelligence isn't static. It should evolve as your business does. Update it when you:
- Launch new features or products
- Shift positioning or messaging
- Discover new audience segments
- Identify new pain points from customer conversations
- Expand into new use cases or markets
All AI agents immediately use the updated intelligence, so your content strategy stays aligned with your current business reality.
Multiple projects, separate intelligence
Each project in Yahini has its own Brand Intelligence. This means:
- Agencies can build unique intelligence for each client
- In-house teams can create separate profiles for different product lines
- Campaign-specific projects can have tailored positioning
Your Brand Intelligence stays isolated to each project, ensuring clean separation and strategic focus.