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Content Workbook and Strategy

What is a content workbook?​

Yahini Content Workbook!

A content workbook is your master planning document—where all your content strategy comes together in one organized space. It's your roadmap from "what should we write about?" to "here's exactly what we're creating next."

Your workbook includes:

  • Target keywords and metrics – Search volume, keyword difficulty, all informed by live data and deep SERP analysis
  • Funnel stage assignments – Where each piece fits in your marketing funnel (TOFU/MOFU/BOFU)
  • Priority scores – Strategically calculated rankings showing which keywords will deliver the most business impact
  • Access to individual content tasks and AI agents – Customized, action-ready AI agents designed to help your content stand out
  • Progress tracking – See what’s been completed, what’s in progress, and what’s coming up next
  • Collaboration tools – Assign tasks, leave comments, and keep your team aligned

Your project dashboard​

The Project Dashboard is your command center for each content ops and strategy. It gives you an at-a-glance overview and quick access to everything you need.

What you can see and manage:

  • Project description – Identify your project and see who created it
  • Brand Intelligence – Your core business context that trains all Yahini recommendations. Add or refine elements to keep briefs perfectly aligned with your positioning
  • Competitors – The competitor URLs Yahini is analyzing to identify opportunities and unique angles
  • Project stats – Real-time metrics on your progress:
    • Total keywords identified by Yahini
    • Keywords you've selected for active strategy
    • Expert-level briefs ready for your team
    • Recent briefs with direct access to review or assign
    • High-priority keywords flagged by impact score

Organizing your content strategy​

You can organize and manage your entire content strategy directly within your workbook, filtering by priority, funnel stage, or keyword metrics.

The workflow is simple:

  1. Add keywords to your workbook (use Yahini's keyword AI agent that identifies and prioritizes them based on real-time data and your business context or upload your own list)
  2. Use Yahini's AI agents to generate strategic content briefs / drafts for each keyword
  3. Collaborate with your team and track progress until publication
  4. Begin execution through your content calendar

You can sort keywords alphabetically, filter by priority or funnel stage, and customize your view to match your workflow.