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Content Briefs

Let's explore how Yahini creates strategic content briefs and why they're different from typical AI-generated templates.

What information is included in a brief?​

Yahini TOFU Content Brief Example!

Each Yahini brief is a comprehensive guide that includes:

Strategic Elements:​

  • Takes into consideration content purpose and goals;
  • Takes into consideration target audience insights;
  • Includes key points to cover;
  • Guides towards unique angles to explore;
  • Ensures competitive positioning.

Technical Requirements:​

  • Meta title and description;
  • Primary and secondary keywords;
  • Recommended word count;
  • Search volume metrics;
  • SEO guidelines.

Writer Instructions:​

  • Follows content structure recommendations;
  • Prompts writer to include certain examples and references;
  • Includes specific calls-to-action;
  • Includes best practices for the content type.

How customizable are the briefs?​

Yahini's briefs are fully editable to match your specific needs.

You can modify any element of the brief, add your own sections, adjust recommendations, or customize the format to align with your team's preferences.

How does Yahini know what brief structure to follow?​

This is where Yahini's strategic approach really shines. Each funnel stage has specific content types that work best for its audience and intent.

For example, a “how-to guide” is a content type belonging to MOFU.

Yahini analyzes your keyword and business context to assign the most appropriate content type, then builds a brief structure specifically designed for that content type.

This means no two briefs are identical - each is crafted for its unique purpose in your content strategy.

How do I share briefs with writers?​

Simply copy the brief content and paste it into your preferred document or collaboration tool.

The briefs are formatted to be easily readable and actionable, ensuring writers have all the information they need to create high-quality content.

What makes Yahini's briefs unique?​

Unlike traditional brief generators that simply compile competitor headlines or follow rigid templates, Yahini's briefs are:

  • Strategically driven: Built on frameworks developed by experienced content strategists;

  • Context-aware: Customized for your specific business and audience;

  • Funnel-aligned: Structured according to the content's role in your marketing funnel;

  • Purpose-built: Designed for specific content types rather than using one-size-fits-all templates;

  • Business-specific: Incorporating your unique value propositions and competitive advantages.

How accurate are the AI-generated briefs?​

Yahini’s briefs consistently achieve about 90% accuracy when compared to those created by human strategists. This high accuracy rate is the result of:

  • Continuous algorithm updates based on user feedback;
  • Regular incorporation of industry best practices;
  • Ongoing training with real-world content strategy examples;
  • Regular validation against human expert recommendations.

While AI can't completely replicate the nuanced understanding of a human strategist, we've worked hard to make our briefs a great starting point for content creation.

We're constantly refining our system to improve accuracy while maintaining the flexibility for you to add your unique strategic insights.

The goal isn't to replace human strategy entirely, but to automate the foundational work so you can focus on adding your unique expertise and insights to the content creation process.