Content Types
Think of content types as strategic templates for how information should be structured and presented to best serve your audience's needs at different stages of their journey. Just like an architect uses different blueprints for different buildings, content strategists use different content types for different purposes.
A "how-to guide" is structured differently from a "comparison piece" because they serve different reader needs. The how-to guide walks someone through a process step-by-step, while a comparison piece helps readers evaluate options by presenting organized, contrasting information.
Each content type has its own proven framework for organizing information and engaging readers in the most effective way for their current stage in the buying journey.
How Yahini assigns content types
Yahini's content type assignment is driven by two key factors:
Funnel stage – Each stage of the buyer's journey is best served by specific content types. Educational overviews work well for TOFU, while detailed comparison pieces are more appropriate for BOFU.
Keyword context – After determining the funnel stage, Yahini analyzes the keyword's potential, search intent, competitive landscape, and how people are actually searching for this information to select the most effective content type.
The goal is to match each keyword with the content type that will best serve both the reader's needs and your business goals.
TOFU content types
Top of Funnel content introduces your topic and helps readers discover they have a problem worth solving. Here are some of the main TOFU content types Yahini can use:
Evergreen overviews – Comprehensive guides that remain relevant over time, perfect for establishing topical authority and answering foundational questions.
Problem-Agitation-Solution (PAS) – Content that identifies a pain point, explores its implications, then presents solutions. Ideal for engaging readers who are just discovering their challenges.
AIDA framework – Content that builds engagement through a proven psychological framework: Attention, Interest, Desire, Action.
Contrarian views – Content that challenges common assumptions or industry conventional wisdom. Great for standing out in crowded markets and capturing attention.
Trend analysis – Content that explores emerging patterns, industry shifts, or new developments. Positions your brand as forward-thinking and knowledgeable.
MOFU content types
Middle of Funnel content guides readers who are actively exploring solutions and evaluating options. Here are some of the main MOFU content types Yahini can use:
How-to guides – Detailed, step-by-step content that shows readers how to solve specific problems. Builds trust through practical, implementable value.
Best practices – Content that shares industry standards, expert recommendations, and proven methodologies. Positions your brand as a knowledgeable advisor.
Templates and tools – Resource-focused content that provides immediate practical value while subtly showcasing your expertise and approach.
Educational deep-dives – In-depth explorations of topics that help readers develop mastery. Builds authority and positions your brand as a trusted expert.
Framework guides – Content that teaches readers a specific methodology or approach they can apply to their own situation.
BOFU content types
Bottom of Funnel content is designed to help readers make informed purchasing decisions and move toward action. Here are some of the main BOFU content types Yahini can use:
Comparison posts – Detailed analyses that help readers understand how different solutions stack up against each other. Positions your solution's unique strengths.
Alternative product guides – Thoughtful content that positions your solution among competitors while highlighting your unique advantages and ideal use cases.
Each of these content types can be customized based on your specific business, audience, and competitive positioning. Yahini selects the right type for each keyword and generates a brief built on that content type's strategic framework.