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Content Types

Think of content types as strategic templates for how information should be structured and presented to best serve your audience's needs.

Just like an architect uses different blueprints for different buildings, content strategists use different content types for different purposes.

For example, a "how-to guide" is structured differently from a "comparison piece" because they serve different reader needs. The how-to guide walks someone through a process step-by-step, while a comparison piece helps readers evaluate options by presenting organized, contrasting information.

Each content type has its own proven framework for organizing information and engaging readers in the most effective way for their current needs.

How does Yahini assign a content type for each brief?​

Yahini's content type assignment is primarily driven by funnel stage, as each stage of the buyer's journey is best served by specific content types.

For instance, educational overviews work well for TOFU content, while detailed comparison pieces are more appropriate for BOFU content.

After determining the funnel stage, Yahini analyzes the keyword's potential and context to select the most effective content type.

This includes considering factors like search intent, competitive landscape, and the specific way people are searching for this information.

The goal is to match each keyword with the content type that will best serve both the reader's needs and your business goals.

What are the main TOFU content types and when to use each?​

For Top of Funnel content, Yahini builds briefs based on strategic frameworks that include, but are not limited to:

  1. Evergreen Content: Comprehensive overviews that remain relevant over time, perfect for establishing topical authority.

  2. Problem-Agitation-Solution (PAS): Content that identifies a pain point, explores its implications, then presents solutions, ideal for engaging readers who are just discovering their challenges.

  3. AIDA (Attention-Interest-Desire-Action): Content that gradually builds engagement through a proven psychological framework.

  4. Contrarian Views: Content that challenges common assumptions, great for standing out in crowded markets.

What are the main MOFU content types and their purposes?​

Middle of Funnel content types help guide readers who are actively exploring solutions. Some key MOFU frameworks include:

  1. How-to Guides: Detailed, step-by-step content that shows readers how to solve specific problems, building trust through practical value.

  2. Best Practices: Content that shares industry standards and expert recommendations, positioning your brand as a knowledgeable advisor.

  3. Templates and Tools: Resource-focused content that provides immediate practical value while showcasing your expertise.

Again, these are just examples from our broader MOFU framework collection.

What BOFU content types does Yahini support?​

Bottom of Funnel content types are designed to help readers make informed purchasing decisions. A few of the BOFU content types Yahini uses are:

  1. Comparison Posts: Detailed analyses that help readers understand how different solutions stack up against each other.

  2. Alternative Products: Content that thoughtfully positions your solution among competitors while highlighting your unique advantages.

  3. Use Cases: Specific examples of how your solution solves real problems, often incorporating customer success stories.